Friday, 20 January 2012

Clever clever isn't clever


Everyone thinks that cleverness is an advantage. No... Cleverness only has one advantage. Everything I've ever seen that's clever that matters has just one characteristic that really makes it matter: it is simple.

Clever clever is no advantage.

Clever simple is really clever.

1 comment:

  1. Good point. This applies just as much in the music space as in any other - I recently came across a site called This Is My Jam which is effectively a Twitter for music. Pick a song to be your "Jam" for a week, tweet/facebook it out and display it to stream from your profile until the next one. Simple, but such a good representation of what you're loving RIGHT NOW. 

    On another note - how are you, Richard? Would love to hear what you're up to.

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