Reading a great article about Apple vs Google - focusing on the difference between two hugely influential companies. They are clearly even more different than notoriously dissimilar chalk and cheese. And there's a very interesting theme in there.
As the article states, Apple believes in the power of design ("It’s really hard to design products by focus groups,” Steve Jobs said in a 1998 BusinessWeek interview. “A lot of times, people don’t know what they want until you show it to them.").
Google believes in the power of data (Both Page and Brin "both shared a core belief in the primacy of data," says Levy in his book In The Plex.)
Ben Parr makes a great point in his Mashable article (referred above). Apple are responsible for a series of largely unexpected revolutions in technology. Google are responsible for hyper-evolving several existing markets.
Personally, I've never found my thrill poring over data to find its hidden secrets. Seems like a simple question now: do you want to speed up evolution, or are you looking for the next revolution?